Colin Theriot - Simple Stories Sell Stupid
Once upon a time, I was a comic book nerd. I not only raided the drug store racks almost daily for my fix, I even drew my own comic books and made my mom photocopy them at work so I could give them to my friends.
But not everyone liked comics like me and my friends. Not back then. Nowadays the biggest movies ever made are based on the same superheroes I got mocked for liking. Mocked by cool kids. Mocked by jocks. Mocked by girls.
But I couldn't help it. I was addicted. Comics were specifically created to tickle my collector genes. Special covers. Poly bagged with collectible cards. Multi-title crossovers.
Reams of #1 collectible issues out every week.
And that doesn't even touch the fact that by the time I was buying the most, comics had had almost 100 years in print, allowing creators to hone in on a form of short, serialized storytelling that would get kids (and adults) coughing up dough month after month for more and more product.
How? How do you do that? It's not just the cool characters. Lots of comics with cool characters get canceled. It's not the art alone. Pretty books with crappy stories don't usually make a years worth of 12 issues.
It's got to have a good story. It's got to be satisfying to consume. But magically, it must also leave you wanting more. And here is the twist for us marketers...
Comic books were a multi-billion dollar industry. Selling piles of paper, packed with ads. And with markups in price to make the subscriptions profitable all by themselves.
Stories didn't just get kids like me hooked, they brought in the Bucks. By the buckets. Month after month.
But what SURVIVED - the characters still around to BE in movies today 30+ years after I stopped blowing my allowance on rag paper and four colors of ink...
Were the characters with compelling stories. Highs. Lows. Conflict. Drama. Triumph. Defeat. Struggle. Success. Failure. Not just at saving the damsel and the day, or the world itself - but the best characters had real lives underneath the capes and cowls and when they set the laser boasters aside, they had a beating heart.
Wants. Desires. Goals.
Just like you and me. I know at least one of YOUR goals. You want to sell stuff. Me too. I like to. It's how I feed my family and pay my mortgage. What do I sell?
Stories. Just like I learned from childhood. Spider-man taught me, y'all.
And others, of course. But the core understanding I have of serialized stories that get audiences engaged, hooked, waiting and wanting - and BUYING -1 learned when I was single digits in age, awake past bedtime with a flashlight under my quilt. Reading comics.
Do you want to learn? Do you want to be the hero, or make your clients into one? Do you want to find the villains and challenges they face and make them into engaging content that makes their audiences eager to hear from them?
Do you want to create stories that SELL?
Cool. Give me $50ish. I'll add you to a secret FB group where I'm teaching that.
One webinar on the ingredients of sales stories is already there to download.
Session 2 is on Friday. That one is about the formula(s) for stories you can crib and modify a million times and they literally never ever get old.
Add to that, after the main training is over, I'll be posting weekly for a whole year, just dosing your brain with storytelling and SELLING strategies for storytellers - just to make this just a real juicy peach of a deal.
Because every week, I want you coming back for more, just like a kid at the drug store when the new comics get put on the rack.
After you pay, message me so I can add you to the secret group. That's all. Simple. Two steps and you're in for a whole year of building your chops and blowing your brain so that you become a story spouting machine that people PAY to hear more from.
I did it. I teach others to do it. Now you.
Come on. Come oooonnnnnn. Do it.
Join us. There's like over 100 of us in there already.
P.S. Vault members will get this training inside when it's finished. Bonus too, eventually. Everyone else, get it with the link above, then hit me up for that add.
Thanks! Until next issue...
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