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Himanshu Sharma - Web Analytics Training Course

Manufacturer: Melina Stephens
Increase your Website Sales and ROI By Mastering Web Analytics Through 8 Weeks Online Training Program. The number 1 reason why most business owners and marketing professionals are not able to scale their advertising...
SKU: WATC
$498.00
$77.00
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Himanshu Sharma - Web Analytics Training Course 

 

Increase your Website Sales and ROI By Mastering Web Analytics Through 8 Weeks Online Training Program

The number 1 reason why most business owners and marketing professionals
are not able to scale their advertising and maximize sales because they don’t know their numbers.

The number 1 reason why conversion optimization is not working for businesses
because optimizers lack basic understanding of the maths & stats behind testing.

Most of the online marketing & conversion optimization that exist today is not based on science or any formalized process.

People are doing all sorts of crazy things in a hope to generate sales. They blog, they produce videos, they are on instagram, they do podcasts, they speak on stages throughout the world. But they don’t really know what is working and what is not working in their marketing. They are just copying each other, like blind leading the blind. They do not have any data to back up their theory, formulate a hypothesis or increase budget.

They have no way of knowing which marketing channels are actually working and where to really invest time and money. They can not put their finger on any one marketing activity and can say with any degree of confidence that this is the marketing activity which has the most impact on our sales. What they have got is ‘attribution problem’. Gone are those days when you were advertising on just one marketing platform and device, and attributing sales was as easy as looking into an analytics report.

Analytics reports are now, not what you see is what you get. They are what you interpret is what you get.

In the world of multi-channel and multi-device marketing and the ever increasing number of marketing platforms, attributing conversions to the right touchpoint is becoming progressively complex and hard. So you can no longer ignore attribution issues, unless you don’t mind getting obsolete. Because market reward those who continue to add value to the marketplace. Those who refuse to upgrade themselves or believe they know it all are left behind.

Any person can learn to do A/B testing in a couple of hours. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

Any person can learn to use GA/GTM online in a couple of weeks. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

What separates one web analyst/marketer from the other, is actually the interpretation of data. How they read the data and gather insight to drive sales. 

You can run A/B tests 24 hours a day, 7 days a week, 365 days a year and still not see any improvement in conversions, if you don’t understand the statistics behind such tests.

Web Analytics and Optimization are becoming incredibly hard and complex. But I am here to help.

We have got ‘last click conversions’, we have ‘first click conversions’, ‘data driven conversions’. We have got ‘click-through conversions’, we have got ‘view-through conversions’. Then we have got ‘assisted conversions’.

Then we have got dozens of different attribution windows, conversion windows, attribution models. And then under each attribution window, conversion window and attribution model, we can have a range of different conversion volume and conversion values.

Then we have got different types of cost per acquisition (CPA) like: Last Interaction CPA, Last non-direct click CPA, Linear CPA, Time Decay CPA…. and the list goes on and on.

And the biggest headache of all, is to decide which attribution window, conversion window and/or attribution model to use for optimizing marketing campaigns and interpreting data. All of this has made web analytics and optimization incredibly hard and complex.

Is this training program right for you?

This training program is for you, if any one or all of the following apply to you:

  • You are struggling to understand your web analytics reports.
  • You are struggling to understand your true customers purchase journey.
  • You are struggling to determine the most effective marketing channels for investment.
  • You are running A/B tests after A/B tests but it is not resulting in any ‘real lift’ in sales and other conversions.
  • You are losing money in advertising because you don’t know what is working and not working in your marketing and where to invest time and money.
  • Your client/boss is not happy with your performance because you are having a hard time proving the ROI of your marketing/optimization efforts.
  • You are not able to get your recommendations implemented in a timely manner because your client/boss doesn’t listen to you.
  • You do not have well defined goals, strategies and KPIs in place for your business.
  • You lack strategic roadmap for your business.
  • Your lack of knowledge and skills are hindering your ability to grow in your business/career.
  • You want a head start in your career / business and learn to avoid even those mistakes which are others are destined to make for the foreseeable future.

Learn and Master Web Analytics and Google Analytics from Industry Expert in 8 weeks.

  • Lifetime access to the course + lifelong FREE course updates
  • New study material added every few weeks (lifelong learning)
  • Up to date training material
  • Hundreds of assessments to test your learning
  • Your 24/7, 365 days a year reference source
  • Learn at your own pace and from any place
  • Facebook Group Support (ask questions, get help)
  • Downloadable Worksheets

Overview

  • Start date: Available now
  • Duration: 8 weeks self paced
  • Mode of study: 100% online
  • Exam type: Continuous online assessments
  • Free lifetime updates
  • Prerequisites: Working knowledge of ecommerce

The Web Analytics training course is a 8 weeks online training program with lifetime access to the study material. That means this course has been designed to be completed within 8 weeks but you can choose to complete this course at your own pace.

Upon completion of this online course you will be able to:

  • Increase your website sales and ROI by leveraging the knowledge of web analytics.
  • Understand your web analytics reports and do a very focused and meaningful analysis from the very start.
  • Master all of the elements that go into extracting insight from data and understand the maths and stats behind web analytics and conversion optimization.
  • Develop a true understanding of your customers’ purchase journey.
  • Determine the most effective marketing channels for investment.
  • Run A/B tests and can expect ‘real lift’ in sales and other conversions.
  • Stop losing money in advertising because you know exactly what is working and not working in your marketing and where to invest time and money.
  • Prove the ROI of your marketing/optimization efforts to your clients/boss.
  • Influence decision makers and get your recommendations implemented in a timely manner.
  • Set up well defined goals, strategies and KPIs for your business.
  • Create a strategic roadmap for your business.
  • Experience exponential grow in your business/career.
  • Learn and master Google Analytics

Overview

The Web Analytics training course is a 8 weeks online training program with lifetime access to the study material. That means this course has been designed to be completed within 8 weeks but you can choose to complete this course at your own pace.

Upon completion of this online course you will be able to:

  • Increase your website sales and ROI by leveraging the knowledge of web analytics.
  • Understand your web analytics reports and do a very focused and meaningful analysis from the very start.
  • Master all of the elements that go into extracting insight from data and understand the maths and stats behind web analytics and conversion optimization.
  • Develop a true understanding of your customers’ purchase journey.
  • Determine the most effective marketing channels for investment.
  • Run A/B tests and can expect ‘real lift’ in sales and other conversions.
  • Stop losing money in advertising because you know exactly what is working and not working in your marketing and where to invest time and money.
  • Prove the ROI of your marketing/optimization efforts to your clients/boss.
  • Influence decision makers and get your recommendations implemented in a timely manner.
  • Set up well defined goals, strategies and KPIs for your business.
  • Create a strategic roadmap for your business.
  • Experience exponential grow in your business/career.
  • Learn and master Google Analytics

 

Read more: http://archive.is/QqCo0

Himanshu Sharma - Web Analytics Training Course 

 

Increase your Website Sales and ROI By Mastering Web Analytics Through 8 Weeks Online Training Program

The number 1 reason why most business owners and marketing professionals
are not able to scale their advertising and maximize sales because they don’t know their numbers.

The number 1 reason why conversion optimization is not working for businesses
because optimizers lack basic understanding of the maths & stats behind testing.

Most of the online marketing & conversion optimization that exist today is not based on science or any formalized process.

People are doing all sorts of crazy things in a hope to generate sales. They blog, they produce videos, they are on instagram, they do podcasts, they speak on stages throughout the world. But they don’t really know what is working and what is not working in their marketing. They are just copying each other, like blind leading the blind. They do not have any data to back up their theory, formulate a hypothesis or increase budget.

They have no way of knowing which marketing channels are actually working and where to really invest time and money. They can not put their finger on any one marketing activity and can say with any degree of confidence that this is the marketing activity which has the most impact on our sales. What they have got is ‘attribution problem’. Gone are those days when you were advertising on just one marketing platform and device, and attributing sales was as easy as looking into an analytics report.

Analytics reports are now, not what you see is what you get. They are what you interpret is what you get.

In the world of multi-channel and multi-device marketing and the ever increasing number of marketing platforms, attributing conversions to the right touchpoint is becoming progressively complex and hard. So you can no longer ignore attribution issues, unless you don’t mind getting obsolete. Because market reward those who continue to add value to the marketplace. Those who refuse to upgrade themselves or believe they know it all are left behind.

Any person can learn to do A/B testing in a couple of hours. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

Any person can learn to use GA/GTM online in a couple of weeks. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

What separates one web analyst/marketer from the other, is actually the interpretation of data. How they read the data and gather insight to drive sales. 

You can run A/B tests 24 hours a day, 7 days a week, 365 days a year and still not see any improvement in conversions, if you don’t understand the statistics behind such tests.

Web Analytics and Optimization are becoming incredibly hard and complex. But I am here to help.

We have got ‘last click conversions’, we have ‘first click conversions’, ‘data driven conversions’. We have got ‘click-through conversions’, we have got ‘view-through conversions’. Then we have got ‘assisted conversions’.

Then we have got dozens of different attribution windows, conversion windows, attribution models. And then under each attribution window, conversion window and attribution model, we can have a range of different conversion volume and conversion values.

Then we have got different types of cost per acquisition (CPA) like: Last Interaction CPA, Last non-direct click CPA, Linear CPA, Time Decay CPA…. and the list goes on and on.

And the biggest headache of all, is to decide which attribution window, conversion window and/or attribution model to use for optimizing marketing campaigns and interpreting data. All of this has made web analytics and optimization incredibly hard and complex.

Is this training program right for you?

This training program is for you, if any one or all of the following apply to you:

  • You are struggling to understand your web analytics reports.
  • You are struggling to understand your true customers purchase journey.
  • You are struggling to determine the most effective marketing channels for investment.
  • You are running A/B tests after A/B tests but it is not resulting in any ‘real lift’ in sales and other conversions.
  • You are losing money in advertising because you don’t know what is working and not working in your marketing and where to invest time and money.
  • Your client/boss is not happy with your performance because you are having a hard time proving the ROI of your marketing/optimization efforts.
  • You are not able to get your recommendations implemented in a timely manner because your client/boss doesn’t listen to you.
  • You do not have well defined goals, strategies and KPIs in place for your business.
  • You lack strategic roadmap for your business.
  • Your lack of knowledge and skills are hindering your ability to grow in your business/career.
  • You want a head start in your career / business and learn to avoid even those mistakes which are others are destined to make for the foreseeable future.

Learn and Master Web Analytics and Google Analytics from Industry Expert in 8 weeks.

  • Lifetime access to the course + lifelong FREE course updates
  • New study material added every few weeks (lifelong learning)
  • Up to date training material
  • Hundreds of assessments to test your learning
  • Your 24/7, 365 days a year reference source
  • Learn at your own pace and from any place
  • Facebook Group Support (ask questions, get help)
  • Downloadable Worksheets

Overview

  • Start date: Available now
  • Duration: 8 weeks self paced
  • Mode of study: 100% online
  • Exam type: Continuous online assessments
  • Free lifetime updates
  • Prerequisites: Working knowledge of ecommerce

The Web Analytics training course is a 8 weeks online training program with lifetime access to the study material. That means this course has been designed to be completed within 8 weeks but you can choose to complete this course at your own pace.

Upon completion of this online course you will be able to:

  • Increase your website sales and ROI by leveraging the knowledge of web analytics.
  • Understand your web analytics reports and do a very focused and meaningful analysis from the very start.
  • Master all of the elements that go into extracting insight from data and understand the maths and stats behind web analytics and conversion optimization.
  • Develop a true understanding of your customers’ purchase journey.
  • Determine the most effective marketing channels for investment.
  • Run A/B tests and can expect ‘real lift’ in sales and other conversions.
  • Stop losing money in advertising because you know exactly what is working and not working in your marketing and where to invest time and money.
  • Prove the ROI of your marketing/optimization efforts to your clients/boss.
  • Influence decision makers and get your recommendations implemented in a timely manner.
  • Set up well defined goals, strategies and KPIs for your business.
  • Create a strategic roadmap for your business.
  • Experience exponential grow in your business/career.
  • Learn and master Google Analytics

Overview

The Web Analytics training course is a 8 weeks online training program with lifetime access to the study material. That means this course has been designed to be completed within 8 weeks but you can choose to complete this course at your own pace.

Upon completion of this online course you will be able to:

  • Increase your website sales and ROI by leveraging the knowledge of web analytics.
  • Understand your web analytics reports and do a very focused and meaningful analysis from the very start.
  • Master all of the elements that go into extracting insight from data and understand the maths and stats behind web analytics and conversion optimization.
  • Develop a true understanding of your customers’ purchase journey.
  • Determine the most effective marketing channels for investment.
  • Run A/B tests and can expect ‘real lift’ in sales and other conversions.
  • Stop losing money in advertising because you know exactly what is working and not working in your marketing and where to invest time and money.
  • Prove the ROI of your marketing/optimization efforts to your clients/boss.
  • Influence decision makers and get your recommendations implemented in a timely manner.
  • Set up well defined goals, strategies and KPIs for your business.
  • Create a strategic roadmap for your business.
  • Experience exponential grow in your business/career.
  • Learn and master Google Analytics

 

Read more: http://archive.is/QqCo0