What You’ll Learn
Proper installation and implementation of the Facebook pixel is critical to your success as a Facebook advertiser. Get it wrong and impact your conversion tracking reports, optimization, results, and everything associated with selling, lead generation, and even driving traffic.
In this thorough training updated for 2019, you’ll learn the basics of installing and troubleshooting the pixel to the most advanced aspects of leveraging the pixel for event tracking, Dynamic Ads, and Website Custom Audience creation.
No more confusion and overwhelm. It’s time to get the pixel right and take advantage of what it can do for you and your business!
Some of the powerful features of the Facebook pixel
Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Facebook (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.
Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.
Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.