Without credibility, it’s almost impossible to sell to an audience
In the year 2008, I stood before an audience of about 250 people in Chicago. It was a conference (like most conferences you go to). And it was my turn to speak. After my speech, I made an offer to the audience for some of our products. And most of the audience bought the product priced at about a little over $300.
The interesting part was that I wasn’t the first speaker (I might have been the sixth). So I didn’t have a first-speaker advantage. In fact, most of the audience didn’t know me well. And yet I sold over $20,000 worth of product, without the usual “sales pitch”.
So what causes presentations to come alive?
Most of us have given presentations, but this isn’t about just “given” presentations. It’s about setting the stage alight, no matter how good the competition. No matter whether your presentation is digital, live or recorded, it needs to get you from “little known” to credible in double-quick speed.
So why is this factor of speed so critical?
As a presenter you’re either getting the audience to buy into an idea, or invest in a product or service. For a “cold audience” to make such a leap of faith, you need more than good ol’ fashioned luck. Instead, you’ll need a step-by-system that allows the audience to be locked in to your presentation, from the start to finish. And you know you’ll have done an outstanding job not because of the applause, but because of the action the audience takes right after your presentation.
So how do you get your audience to act? How do you create and sustain that credibility? Is there really a logical structure that gets results every single time?